About
I’ve spent my career building brands and businesses. Now I write the ads that sell, and build the systems that make more of them.
I started by building an events brand across Toronto, then led go-to-market for a marketplace and worked with CPG brands at a WPP agency. Most recently I was the solo creative strategist at a 7-figure performance marketing agency, shipping 38+ finished ads a month from research to production.
Career
- 2025–now
Creative Strategist & AI Creative Technologist
Freelance
Solo creative strategist for Hutch Performance Marketing: 38+ finished ads a month, research to production.
- 2023–2024
Account Executive
The Brand Power Company (WPP)
Pitched and worked on UGC, educational content and review-generation campaigns for CPG brands including Dove and Colgate.
- 2021–2022
Sales & Customer Success Director
The Happenin Company
Led go-to-market: $400K+ gross sales in 7 months and 118 B2B partners.
- 2016–2023
Founder
SPCTRM Entertainment
Built an events brand across Toronto: hundreds of events, international artists, marketing to ticket sales.
Training
- Miami Ad School
- Ad Creative Academy
- Toronto Film School
- Digital Marketing Institute
- Copywriting Launchpad
William was one of the best creative strategists I’ve worked with in 20+ years of marketing work. He is extremely communicative, his ideas are on-point, his execution is efficient, he over-delivers on both quantity and quality, and when changes are needed, he makes them quickly and completely. 100% recommend working with him.
William designed some really strong Meta Ads creative using a blend of AI and human creativity. He was always quick to respond and delivered his work on time. Highly recommend working with him.